The story of a loose powder icon
For over a century, T.LeClerc loose powder has embodied French elegance. This cult product, born in the dispensaries of Paris, has been passed down through the generations while remaining true to its DNA: fine, skin-friendly, timeless make-up.
The creation of a dermophile loose powder with a cult following
In 1881, Théophile LeClerc, a Parisian pharmacist, invented a dermophilic rice powder in his pharmacy on Place de la Madeleine. Thanks to its extremely fine texture, it quickly became the benchmark for a perfect complexion.
Packaged in an Art Nouveau-style metal box, it appealed as much for its presentation as for its performance. As a result, it became a true gesture of beauty for Parisian women of the time.
Its qualities quickly made it a must-have:
- Airy, ultra-fine texture
- Emblematic shades such as Banana, Chair Rosée and Cinnamon
- Natural mattifying effect without masking
- Ideal tolerance for sensitive skin
The legacy of loose powder through the ages
Over the years, T.LeClerc loose powder has become an integral part of everyday beauty routines. Used both backstage at fashion shows and in the bathroom, it has survived the decades with astonishing modernity.
Indeed, its unique formula enhances the complexion without ever weighing it down. As a result, it becomes a precious ally for all those looking for make-up that is both discreet and effective.
Many women adopt it not only for its silky finish, but also for what it represents: a demanding and refined cosmetic tradition.
2025: T.LeClerc loose powder enters a new era
To keep pace with changing needs and skin types, T.LeClerc launched Poudre Libre Dermophile in 2025. This perfected version combines heritage and innovation. It retains the lightness for which it is renowned, while offering a new level of performance.
The formula is now enriched with soothing active ingredients, for long-lasting comfort and improved hold over time. What's more, the packaging has been redesigned to combine elegance and modernity.
Major new features include:
- A formula as fine as ever, but even more respectful of sensitive skin
- Enhanced blurring effect for a smoother complexion
- Long-lasting hold without touch-ups
- A range of shades to suit a variety of skin tones
- A new case with a timeless design
More than a powder, a French beauty manifesto
Adopting T.LeClerc loose powder does much more than illuminate the complexion. It's affirming a vision of natural, controlled and timeless beauty. It's also an extension of a skincare routine that began in the pharmacy and has become a chic, discreet ritual.
Even today, this legendary powder embodies the rare alliance between tradition and modernity. It continues to adorn dressing tables as a symbol of refinement, and is aimed at all those who seek the excellence of invisible make-up.
