T.LeClerc reinvents its Loose Powder
For over a century, T.LeClerc Loose Powder has embodied French cosmetic savoir-faire. Born in 1881 in a Parisian dispensary, it quickly won over professional make-up artists thanks to its finesse and effectiveness. Over the decades, it has become an essential reference in the world of complexion.
Today, T.LeClerc is relaunching this legendary powder in a more powerful, more elegant version that remains faithful to its heritage. The new Poudre Libre meets the expectations of modern women without losing any of its original DNA.
New formula for T.LeClerc Loose Powder
First of all, the new Poudre Libre T.LeClerc retains the ultra-fine texture for which it has been renowned for over a hundred years. However, it now incorporates an enriched formula to sublimate the skin in a transparent way.
Thanks to this improvement, :
- Provides long-lasting hold, even on combination or oily skin
- Matifies without drying out and without plaster effect
- Applies easily and evenly
- Lets skin breathe all day long
- High tolerance for sensitive skin
In a single step, it sets make-up, reduces shine and visibly smoothes uneven skin tone.
A sublimated beauty routine
T.LeClerc has also rethought the daily use of its powder to make it accessible to everyone. Whether you're a make-up novice or a make-up enthusiast, application remains intuitive and quick.
Simply use a wide brush or powder puff to pick up the powder via the built-in sifter, then gently apply to the whole face or just the T-zone. In seconds, the complexion is clean, even and perfectly matte.
Here's a summary of the advantages of this redesigned version:
- Airy, imperceptible texture
- Natural, luminous velvet finish
- Long-lasting mattifying action
- Long-lasting feeling of comfort
- Optimal compatibility with all skin types
A modernized design for the new Poudre Libre
Alongside the reformulation, the packaging has also been modernized. T.LeClerc's signature loose powder is presented in a refined metal case, true to its vintage spirit, but now more practical to use.
Thanks to an integrated sieve and secure lid, sampling is precise and waste-free. The case reflects the brand's timeless elegance, while meeting the demands of modern life.
Why adopt the new Poudre Libre on a daily basis
Today, women are looking for products that combine effectiveness, sensoriality and simplicity. In this context, the new T.LeClerc Loose Powder is a daily ally.
It's perfect for :
- For active women who want to quickly enhance their complexion
- For oily skin that needs control without overloading
- For sensitive skin that demands softness and safety
- Make-up enthusiasts looking for professional results
- For all those who want a natural, perfectly controlled complexion
Heritage and innovation at the heart of T.LeClerc
Last but not least, the relaunch of the brand's historic loose powder is a clear affirmation of the desire to combine tradition and innovation. This new version retains the original spirit while meeting today's expectations in terms of performance, texture and presentation.
In conclusion, the new Poudre Libre T.LeClerc follows in the footsteps of a cult product, while offering a fresh, more demanding, more effective and more elegant look.
